ARTICLE | Core Memories of Celebrating New Year in the Philippines

New Year in the Philippines is a grand celebration filled with traditions, nostalgia, and the warmth of family and community. As I reflect on my core memories of this festive occasion, I am reminded of a tapestry of vivid sights, sounds, and flavors that make this time of year truly special. Here’s a look at some of the moments that stand out most.

ARTICLE | Why Mixing Wholesale and Private Label Clothing Increases Boutique Profits

If you are a wholesale boutique owner, it is important to realize early that running a successful boutique typically involves mixing creativity with smart business concepts and strategies. There are several approaches business owners have used in the past but one approach that has often stood out and has been very effective in increasing boutique profit is the mixing of wholesale clothings with private-label clothings. With this approach, customers, often seem excited with this combination, potentially leading to more sales. For example, a brand like Dear Lover has stylish wholesale options that help to complement customers' exclusive private label pieces, this helps to create a private blend of variety and uniqueness.

ARTICLE | Christmas Around the Globe: Unique Celebrations That Light Up the Season

Christmas is one of the most widely celebrated holidays across the globe, but its observance varies greatly depending on the country, culture, and traditions. From enchanting markets to peculiar customs, the way people embrace the holiday spirit is as diverse as the world itself. Let’s take a journey to explore some of the most famous and unique Christmas celebrations across the world.  

TRAVEL | Boracay's Rehabilitation: A Double-Edged Sword Impacting Tourism

"While Boracay's rehabilitation has successfully addressed critical environmental issues, it has also transformed the island's identity."

Boracay, a jewel in the Philippines' tourism crown, has long been celebrated for its pristine beaches and vibrant nightlife. However, the island's rapid development led to significant environmental degradation, prompting the Philippine government to take decisive action. In April 2018, President Rodrigo Duterte ordered a six-month closure of Boracay to address these environmental concerns, describing the island as a "cesspool" due to untreated sewage being discharged into the sea. 

ARTICLE | The Power of Perceived Value: Unlocking the Psychology Behind Consumer Choices

Abstract | Perceived value is a psychological and marketing concept that plays a pivotal role in how individuals and brands position themselves in competitive landscapes. This article explores how perceived value influences consumer decisions, the underlying mechanisms, and its applications in personal branding and self-worth.

How do premium brands justify selling products at a markup of hundreds or even thousands of dollars compared to their lower-cost alternatives? The answer lies in perceived value—a consumer's subjective assessment of a product's worth, shaped by branding, marketing, and external influences. This principle extends beyond commodities to how individuals project and evaluate their own self-worth.