Rituals
Rituals are traditions and periodical practices. Filipino centrality of rituals confirm Filipino Communicative Behaviour. This is because Filipinos have so many values that reinforces rituals. One of these values is the concept of pakikisama (camaraderie). This value is so strong that a Filipino is expected to go with the flow (e.g. Christmas and New Year preparations of food, decorations, gifts, etc.) Another concept Filipinos uniquely possess is hiya (shame). It is so entrenched in Filipinos that one is compelled to bite the bullet just to show that they follow rituals. Otherwise a Filipino may suffer from ostracism from his community and may lose face which is highly valued by Filipinos.
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From my old files, Qualitative Research 100, January 30, 2006
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